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The survey of 1,800 households across the nation found that more than half of parents who are buying organic food regularly are between the ages of 18 and 34, as compared to a little more than a third of Gen-Xers and 14 percent of Baby Boomers. And as more and more members of this generation become parents, the face of the food industry is changing to reflect their shopping habits.

“The Millennial shopper puts a high premium on the healthiness and quality of the food they choose for their families,” says Laura Batcha, CEO and Executive Director of the Organic Trade Association.


* A Boost to Organic Farming

* Organic Skin Care Products "Widely Available and Affordable"

* Organic Milk is Better for You

* New C. Oregon Farm School to Teach Organic Methods

* 24,000 Farmers Registered for Organic Farming in Himachal

* Genetically Engineered Crops "Ruin Fields for 15 Years"

* Spread the Word! See the movie "The Future of Food"

* Top 10 healthiest Fast Food Restaurants